To answer this question precisely, We need to understand the critical activities of a network marketer and what makes him feel it is worth his money to buy MLM Leads.For the sake of convenience, we will limit our discussion to online marketing in this post
Four Critical Activities of Network Marketing
In brief, There are four critical activities a network marketer is usually involved in to run a successful MLM business.
Traffic Generation: This is the critical marketing activity where a network marketer drives traffic to his lead capture pages. As we all know, network marketing is a numbers game and success in the activities below is hugely dependent on the amount of traffic visiting the website.
Lead Conversion: Usally lead conversion is taken care by the lead capture page design. 97 % of the network marketers use a predefined replicated corporate websites for this activity.
Build Relationships: It is a known fact that people join you and not your business. Network marketers are constantly working to build relationships with their leads either through phone calls or emails
Sale conversion: When you had earned the trust and have built the relationship with your lead, the lead will convert to a sale if the product offered matches his needs and the timing is right for him
As a network marketer, which activity would you like to dedicate more of your valuable time. Obviously, it should be on building relationships and sales conversion as they put money directly into your pocket. How do you build relationships and convert them into sales? You need a list of people who could be prospects for your opportunity with whom you can interact either through emails or by calling them. How do you generate this list? There are couple of ways to do it.
1. set up marketing campaigns like professional internet marketers in the industry to drive the traffic to your lead capture pages. As a professional marketer, you need to understand that network marketing is a numbers game and will generate massive leads as long as your lead capture pages are seducive enough for the visitor to optin to receive more information.
2. Buy MLM leads from lead generation companies out there on the internet
Why do marketers buy MLM leads?
Its not their fault. They have been told to do so by their upline mentors who may not have invested time in learning duplicable marketing strategies that could be passed on to their team
Is buying MLM leads worth your investment
1.When you buy MLM leads, You get a list of emails or phone numbers. Do you really know how these leads are generated? These leads might have been generated for a FREE product or service offered and may not be keen on starting a business.
2.Lets assume you started interacting with these leads through either email or phone call. What are the chances that your lead might open either your email or pick up your call? It is absolutely minimal because he doesn’t know you personally and might consider you as a spam.
3.It is very hard to track the conversion rate of these leads every month as the source generating these leads might be different every month. How can you duplicate this strategy across your team when you don’t have the numbers to back up with?
In my opinion, it is a waste of your time and energy and it is one of the quickest way to go broke.
How top producers play the game
If you want to be a top producer in the network marketing industry, you should spend enough time and energy to learn and implement attraction marketing strategies to brand yourself, position as a leader and dominate in the search engines. You should pick one or atmost two strategies that you are comfortable with, become an expert at it to generate massive leads using personalized lead capture pages. The leads generated using attraction marketing strategies would know you before you have even called them and will be ready to join with their wallets in hand
Once you are proficient in a particular strategy, you can outsource the marketing campaign ( just tracking the work done) and can free your time to either learn a new strategy or spend more quality time with the family. By Becoming proficient in a marketing strategy, you can duplicate this strategy across your team and also get more work done personally through outsourcing. That is real leverage in MLM .
Are you sick and tired of spending your money to buy MLM Leads? You don’t have to. Fill your name, email and phone number in the form above to learn simple and effective marketing strategies top producers use to build downline fast in their MLM opportinities and generate huge cashflow even if no one joins their primary business.
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Email:Srini@SriniMetta.com
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