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How are the top internet marketers making money online consistently? They do by spending enough time and resources to BUILD their BRAND on the internet. There are number of proven strategies to build your brand and generate residual income. video marketing is the most efficient and cost effective way to build your brand as people can sense your authenticity through your emotions, voice and body language. Also, video marketing is fast becoming an essential element of your online social media marketing strategy as search engines like Google loves videos and can increase your organic search ranking tremendously. In this post, we will be discussing three core steps to dominate video marketing and to position yourself on TOP of Google Page without spending a DIME.

Keyword Research
Why do we need to do keyword research? There are thousands of videos made every day. As per statistics, 15 hours of video are uploaded every minute on Youtube. How do you position your video uniquely and attract lot of viewers? By doing extensive keyword research related to your video content even before cutting the video. some ways to identify the keywords are

1. Youtube generates maximum traffic for your videos. Use Youtube suggestion box to get an idea about the unique key words that could be used to brand yourself and your product.
2. You should definitely identify long tail key words that could uniquely position your videos and get targeted traffic. What are long tail key words. Long tail key words is a phrase containing 4-6 words that could be used by an user while searching for either a product or information. Let’s say an user is researching on a product and searches for the product on the search engine with the exact information he is looking for (” example, red Honda bike”). If your long tail key word entered matches the information entered by the user, your video would be displayed as the first entry of the search engines and BOOM, you could have an instant SALE.

It is definitely worth spending some time researching the keywords for your content. Today, there are plenty of tools available for FREE to do key word research. My Favorites are
1. SEO Book Keyword Suggestion Tool: comprehensive tool for researching on long tail keywords
2. Google Adwords keyword Tool: I love this tool as it provides lot of variations for your keywords including keywords that are mispelled.
3. Google Suggestion Tool : provides different permutations and combinations for the keyword phrase provided along with search volume.

Content Creation
What kind of content can you create? You can create any content based on your experience like know hows, product reviews, Key concepts learnt from a book or a video, opinions etc. Creating content is much easier than you think.

In video marketing, the irony is that search engines cannot rank your video based on the video content. Instead, they rely on the title and description based on keyword tags you specify.

Title
Short description of your video. Use title to create curiosity to the viewer. Some popular title phrases are How tos, Top Ten Reasons to, How to. Make sure the title has the main keywords that you are targeting.

Description
Place holder for describing what your video is about. Put your Web URL and your contact information right in the front to catch the viewer attention. Make sure that the description is keyword rich.

Video Content
Today attention span of a viewer is very short and average time is 2 minutes and 37 seconds. Make a short video ( 2-3 minutes) describing the gist of the content and guide them to either your web site or blog for more information.

Distribution
Key to increase visibility to your videos. Here are some of the cost effective ways to distribute your videos

Youtube: As already mentioned, Youtube is the top most video marketing traffic generator with 100 million visitors per month. You want to make sure that your content is visible to the relevant youtube users by
1. Sharing your videos with your friends and subscribers
2. Posting your video as responses to the relevant top ranked videos

and there are lot more traffic strategies to position yourself as a leader and increase the number of views for your videos. For more information, refer to the post below

Social Bookmarking and sharing: This is the easiest way to create inbound links (traffic) for your videos (good for SEO). Two best tools available are OnlyWire and Social Poster (I prefer OnlyWire). These tools post your videos to various social book marking websites such as Digg, Tumblr, Mixx, facebook, myspace etc. Look for my future posts to learn how to use social bookmarking tools.

Twitter: is the fastest growing online micro blogging community and get increased visibility by sharing your videos with your followers

So far, you have shared your videos with either people you know or with people who are following you. However, you can get increased visibility to your videos and have your video on the top of the Google page for the keyword selected using this mass video distribution tool. If you are serious about video marketing, you should have this powerful secret weapon in your arsenal and use it effectively to dominate video marketing.

Video Marketing is here to stay and is one of the main sources of lead generation for the top internet marketers. You can start generating 25-30 FREE Leads per day using these simple and effective video marketing strategies listed above. What are you waiting for? As Tony Robbins Says, Massive Action Leads To Massive Results. Start Taking action right away and reap the rewards.

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