According to Alexa,Facebook is the second most popular website next to Google. I researched more and found that around 30% of the global internet users visit facebook every day. Facebook currently has 300 million users and is growing rapidly. 45 Million updates are made on facebook every day and world wide users spend around 8 billion minutes per day.
What does it mean to you as an internet marketer? It is a huge gold mine. Isn’t it? However, How are you going to position yourself uniquely and promote your business on facebook considering the huge volume of updates being posted on facebook every minute? How do you get the attention of the facebook users? The purpose of this post is to equip you with the basic facebook marketing strategies and tools that you need to successfully position as a leader and dominate.
Always remember facebook is a social network and should be primarily used for developing relationships with the fellow users and not to pitch your business. Prosperity in your facebook marketing is directly proportial to the number of solid relationships developed with fellow users.So, Lets gets started
Facebook Profile
A picture is worth thousand words. Make sure to add a picture in your profile
Fill in your past info such as schools went so that your friends can find you through search.
Fill in also your interests as it could relate you to other users on facebook
Fill in all sources through which they can communicate with you like twitter, myspace, Youtube etc
Mention your website right on the top of the profile. Any one who visits your page would view the website URL and will check it out.
Add Friends
After creating a profile, dont wait for things to happen. Go ahead and add a few friends a day every day. It is recommended that you can add upto 25-30 friends everyday. Excessive adding of friends will result in removing your page by facebook administrators.
Interact with friends through like and comment
Once you have added a few friends and see their content on your home page, start interacting with them by liking and commenting on their updates. Commenting on updates could have a viral effect. When you comment on an update, your comment will show up on the updater’s wall and is visible to all his friends. So, it pays to make intelligent comments and get traffic back to your page. Also, feel free to share videos, posts, and quotes that had a positive impact on you. Key is to interact with the friends on facebook as much as possible.
Facebook Photo Albums
Feel free to share your pictures with your friends on facebook. People would love to know more about you through pictures and videos. If you have been to a networking event and have taken pictures with the leaders and fellow networkers, do share those pictures with stories about the events and see the traffic to your website increasing
Facebook Videos
If a picture is worth thousand words, how much is a video worth? In 2009, video traffic has been growing rapidly and is here to stay. Facebook allows you to either upload videos or shoot a video instantly. More you share the videos, better it is. Do share your videos about networking events, funny incidents, achievements and any other video that could have a positive impact on others. I use the video feature of facebook in a couple of way and am seeing phenomenal results
1. Introduce myself to recently added friends. A short video describing who you are and appreciating for friendship
2. Wishing birthdays to friends using instant facebook video recording option
Facebook Groups
Group in a facebook is same as your inner circle of friends. Group positions you as a leader and displays the value you can provide to fellow networkers. Facebook users who join your group can be converted to prospects for your business by using effective attraction marketing strategies. It pays to establish a group and providing value to the members of the group through emails, invitations to an event etc. I also use groups in facebook to identify like minded people and to promote my posts.
Facebook Events
Facebook allows you to create a public event ( viewable to all members of facebook) and provides you URL that can be used to comminicate on other social networks like twitter, myspace etc. I send an event invitation via email to all the members of my group. Event feature keeps track of the users status (attending, not attending, may be) about the event. I see an increase in numbers for the event when I blast a reminder email to people who were either planning to or were not sure.
Facebook Wall posts
Evey user in facebook has a wall where he posts messages and moderates the comments made. If you are a core facebook user, I am sure that you must be posting and promoting your content on your wall. However, It pays much more to learn how to post your content effectively on wall of the users having a huge number of visitors. It can be done by providing a lot of value that could be beneficial to the users visiting the page. Facebook might disable your account if they see you spamming. So, exercise caution while using this approach.
Facebook Notes
Do you have a blog? If no, I would highly recommend you to start blogging and provide valuable content. Facebook notes is an amazing feature that lets you post your valuable content that can be made visible publicly on facebook. Also, there are applications that imports your blog content into the notes in an automated way. Isn’t that cool?
This feature would increase your blog traffic tremendously and ultimately your sales if you are using the blog as central hub/nerve center as I mentioned in my Attraction Marketing Blueprint post.
Facebook Applications
I am not a big fan of applications on facebook as I generate enough traffic using the resources mentioned above. However, there are couple of applications that I personally use
Vuyou ( Video Email Application): If you are an internet marketer and are generating leads through various marketing strategies like PPC, classifieds etc, you already might know the value of connecting with the lead. I use this FREE video email application to connect with my leads (not a facebook user) as soon as they enter in to my sales funnel.
Networked Blogs: I use this application to increase the visibility for my blog. This is a neat application which allows facebook users to subscribe to my blog and access my updates regularly.
I recently attended a training call by industry experts earning over $30000 a month and generating 50-100 FREE leads per day. I was blown away as I had never heard of the facebook attaction marketing strategies discussed in the call. I started implementing these strategies and am seeing phenomenal results in my network marketing business. Once, you have the facebook elements mentioned above in place, learn how to market on facebook effectively from these industry experts and take your network marketing business to the next level
Wishing you All the Best And See You At TOP
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